Audience

schema:Thing > schema:Intangible > schema:Audience

Intended audience for an item, i.e. the group for whom the item was created.
PropertyExpected TypeDescription
Properties from schema:Audience
schema:audienceType schema:Text The target group associated with a given audience (e.g. veterans, car owners, musicians, etc.).
schema:geographicArea schema:AdministrativeArea The geographic area associated with the audience.
Properties from schema:Thing
schema:additionalType schema:URL An additional type for the item, typically used for adding more specific types from external vocabularies in microdata syntax. This is a relationship between something and a class that the thing is in. In RDFa syntax, it is better to use the native RDFa syntax - the 'typeof' attribute - for multiple types. Schema.org tools may have only weaker understanding of extra types, in particular those defined externally.
schema:alternateName schema:Text An alias for the item.
schema:description schema:Text A short description of the item.
schema:image schema:URL  or
schema:ImageObject 
An image of the item. This can be a URL or a fully described ImageObject.
schema:name schema:Text The name of the item.
schema:potentialAction schema:Action Indicates a potential Action, which describes an idealized action in which this thing would play an 'object' role.
schema:sameAs schema:URL URL of a reference Web page that unambiguously indicates the item's identity. E.g. the URL of the item's Wikipedia page, Freebase page, or official website.
schema:url schema:URL URL of the item.


Instances of schema:Audience may appear as values for the following properties
PropertyOn TypesDescription
schema:audience schema:CreativeWork  or
schema:PlayAction  or
schema:Product 
The intended audience of the item, i.e. the group for whom the item was created.
schema:permitAudience schema:Permit The target audience for this permit.
schema:recipient schema:PayAction  or
schema:SendAction  or
schema:CommunicateAction  or
schema:AuthorizeAction  or
schema:ReturnAction  or
schema:TipAction  or
schema:GiveAction  or
schema:DonateAction 
A sub property of participant. The participant who is at the receiving end of the action.
schema:sender schema:ReceiveAction A sub property of participant. The participant who is at the sending end of the action.
schema:serviceAudience schema:Service The audience eligible for this service.

More specific Types
  • schema:BusinessAudience
  • schema:EducationalAudience
  • schema:MedicalAudience
  • schema:PeopleAudience

    Prefixes used:

  • schema: http://schema.org/
  • Schema.org Version 1.93
    BiblioGraph.net Version 1.1
    Code Version 1.1