Brand

schema:Thing > schema:Intangible > schema:Brand

A brand is a name used by an organization or business person for labeling a product, product group, or similar.
PropertyExpected TypeDescription
Properties from schema:Brand
schema:logo schema:ImageObject  or
schema:URL 
An associated logo.
Properties from schema:Thing
schema:additionalType schema:URL An additional type for the item, typically used for adding more specific types from external vocabularies in microdata syntax. This is a relationship between something and a class that the thing is in. In RDFa syntax, it is better to use the native RDFa syntax - the 'typeof' attribute - for multiple types. Schema.org tools may have only weaker understanding of extra types, in particular those defined externally.
schema:alternateName schema:Text An alias for the item.
schema:description schema:Text A short description of the item.
schema:image schema:URL  or
schema:ImageObject 
An image of the item. This can be a URL or a fully described ImageObject.
schema:name schema:Text The name of the item.
schema:potentialAction schema:Action Indicates a potential Action, which describes an idealized action in which this thing would play an 'object' role.
schema:sameAs schema:URL URL of a reference Web page that unambiguously indicates the item's identity. E.g. the URL of the item's Wikipedia page, Freebase page, or official website.
schema:url schema:URL URL of the item.


Instances of schema:Brand may appear as values for the following properties
PropertyOn TypesDescription
schema:brand schema:Organization  or
schema:Person  or
schema:Product 
The brand(s) associated with a product or service, or the brand(s) maintained by an organization or business person.

Prefixes used:

  • schema: http://schema.org/
  • Acknowledgements

    This class is derived from the GoodRelations Vocabulary for E-Commerce, created by Martin Hepp. GoodRelations is a data model for sharing e-commerce data on the Web that can be expressed in a variety of syntaxes, including RDFa and HTML5 Microdata. More information about GoodRelations can be found at http://purl.org/goodrelations/.

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